ponpo.co – How to Change Age on Tiktok & Age Protected TikTok Well here the admin will review what has been known so far about TikTok.
Moreover, between these two platforms, which one is the most profitable for e-commerce businesses?
The similarity of features on How to Change Age on Tiktok and Instagram makes people always compare the two. It’s common knowledge that Instagram Reels is a rival feature to TikTok.
In Indonesia, the existence of TikTok was controversial.
TikTok was banned for use, even though the government has now opened access to the social media platform.
However, behind the controversy, in fact the existence of TikTok is quite “threatening” other social media. You could say TikTok is the fastest growing social media platform in the world.
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This social media platform with the short video format drives hundreds of millions of people to download it.
In theory, Instagram Reels should also be able to bring a new impact with the short video format.
Although similar, TikTok and Instagram still have differences. The question then is, which platform is the best for developing an e-commerce business?
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TikTok vs Instagram Will be Discussed in The Article Below
Before discussing which social media platforms are best used to develop an e-commerce business, let’s compare TikTok and Instagram from the user’s point of view.
TikTok vs Instagram that stands out the most, lies in the length of the video. On Tiktok, the video duration limit is up to 1 minute, while on Reels Instagram it is only 15 seconds.
Although it looks unprofitable, Instagram actually has another feature that allows users to upload videos longer than one minute, namely IGTV.
By launching Reels, you could say Instagram is trying to restrain its users from downloading other applications. Apart from IGTV, Instagram users can also upload photos, Stories, and live broadcasts.
The features of TikTok focus a lot on videos, such as adding music, filters, stickers, effects, voice changers, live, and so on. In terms of features, you could say Instagram is more diverse.
In addition, influencers are much more active on Instagram than TikTok. Instagram’s Reels feature can help them grow a following.
Both TikTok and Instagram have their advantages and disadvantages.
We can narrow down the comparison between TikTok and Instagram Reels to determine which is profitable for business.
However, despite the advantages and disadvantages of these two platforms, success depends on your efforts to grow your business.
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So, it is important that you have a clear business strategy and goals before comparing TikTok and Instagram.
Here are some factors that can be taken into consideration TikTok vs Instagram.
These two platforms have different demographics. TikTok has a younger audience.
Nearly half of all TikTok users are under the age of 30 and 25% are under the age of 20. Users aged 50 and over are only 11% of the total.
Instagram’s user base is more diverse. Teenagers are indeed the smallest segment on Instagram, while most users are aged 25 to 44 years.
If your market segmentation is the younger generation, promoting through TikTok is the answer.
However, if you are chasing a more mature audience with higher buying power, Instagram Reels is the solution.
Interface or Interface
In terms of interface, TikTok has a more rugged design.
However, appearance and ease of access do not seem to be the main aspects of concern, given the predominant segment of teenage users on TikTok.
The youth segment has been accustomed to using digital products since childhood, so they are not confused by the symbols on the interface.
In contrast to the adult user segment, most of whom are new to digital products in their 20s or older.
Seeing the interface design that is easier to understand, so it is preferred by the adult segment. Instagram excels at this.
When it comes to music, TikTok seems to have the upper hand. TikTok does have an edge when it comes to music choices. The song used in the TikTok video has the potential to go viral.
Every video created on TikTok uses audio. You can use voiceover or use audio that you make yourself.
If that’s not enough, there’s an unlimited collection of music and audio libraries on TikTok.
From copyrighted music to audio created by fellow TikTok users, it’s all in the library.
Reels Instagram takes a different approach, because there is a copyright factor that must be protected.
This means that the music selection on Reels is limited to royalty-free music, although you also have the option to upload your own voiceover or audio.
On the TikTok platform, you can easily add other users’ videos to your videos.
This is also the case the other way around. Other users can easily combine their videos with your own videos.
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Merging videos is a bit tricky on Instagram Reels. Like it or not, you have to use software outside of that platform to edit videos.
Communication with Users
Reels Instagram provides up to 2,000 characters of space to add text. So, you can add detailed information regarding your content.
Meanwhile, TikTok limits text to a maximum of 100 characters. If your product requires a more detailed explanation, Instagram Reels is perfect for you.
TikTok vs Instagram, when the two are compared, it turns out that each has its advantages and disadvantages. Which one is better, it also depends on your business needs.
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Choose a platform that suits your market segmentation and product characteristics. However, instead of choosing one, why not just use both?